First Bankcard

Creating an environment to celebrate history

A proud history built on customer service.

That is the message First Bankcard wanted to impress upon its guests and employees as they visited their 19th floor executive offices at its headquarters in downtown Omaha.

To coincide with the 60th anniversary of the bank’s First Charge Account Service, and a comprehensive remodel of the executive offices, First Bankcard asked our creative team to design and deliver a truly memorable space.

Using decorative panels that can be replaced and updated as needed, we helped bring the institution’s story to life. The panels below highlight milestones from the first 60 years of credit cards, and also tell stories from longtime commercial and consumer customers.

 We not only designed and planned the placement of the panels, our team also conducted the interviews and produced the text that told the card’s history from a wide variety of viewpoints.

From the introduction of direct marketing to becoming one of only three institutions with contracts to issue credit cards on all four major card networks, the history panels told a story that was truly unique.

The card’s customers humanized that history with personalized accounts of what makes First National “our bank.”

The space further supported the First Bankcard brand in a distinctly individual way. Whether a complete rebrand or environments, our team take a deeper look at a company and those it serves to help tell an authentic, meaningful brand story.