First Bankcard

Explaining new tech with mixed motion

This technology is not far out, it’s today.

 

That was a key message built into First Bankcard’s Digital Wallet video. The company asked Daake to design and produce a video that would educate and excite audiences about this cutting-edge product. The solution featured various motion techniques to make the technology easier to understand and simple to use.

 

The solution included creating a script that would walk the viewer through the product, while 3D animation provided movement to keep audiences interested as the voiceover talked through key features. Ultimately the video gave First Bankcard a tool for distributing information about the Digital Wallet in a compelling way.