Enable Savings Plan
A website strategy to better serve people with disabilities
“I’m not sure I believe you.”
You might hear a family member say that if you told them there was a savings plan specifically designed to shelter their loved one with a disability from taxes.
The legislation on this issue had recently changed. Instead of saving a couple thousand dollars without tax penalties, the new limit was a staggering $100,000. First National Bank wanted to offer this cutting-edge plan for those in need. Still, the plan needed a strong access point.
When the Enable team asked us to build a website, it quickly became clear that this needed to be a site that could cater to individuals with disabilities in every way possible. It should be a hub of information capable of spelling out the details of the plan.
Everything from the color palette to button size was a strategic decision. The layout of the information had to be straightforward and concise.