Branding from the inside, out

From ordinary lobby to culture builder.


DMSi, a dynamic business software company, wanted its space to reflect its value system. In a world where technology often feels cold and competitive, DMSi brings a human, compassionate element to the work it does. This can be felt among its team members and the businesses it serves.

Daake transformed the space to create a sense of pride and celebration. The solution supports the company’s brand, showcases its team and honors its business partners. Using a variety of materials and modular elements, sections of the space can be exchanged and updated. While the space communicates its mission to serve the lumber and building materials industry in an explicit way, it also implicitly communicates that both clients and staff are valued at DMSi.