Branding, strategy, hospitals, and tofu. All in Greg's new book, "How To Rebrand a Hospital." Buy Now

Creighton Bluejays

An environment to elevate performance

An arena can simply be a place where athletic teams play. Or, it can be an exciting environment that acknowledges success and encourages excellence.

Creighton University wanted both, so it asked us to enhance the visual aesthetics at the Ryan Athletic Center and D.J. Sokol Arena.

The facility was originally dedicated in 2009 and featured: a gymnasium with seating for 2,500, coaches’ offices, locker rooms, ticket offices, athletic training and meeting rooms, and media workrooms.

In 2017 the athletic department realized it was time to switch conferences and elevate the space. It had to be cutting edge, but still maintain a family-friendly atmosphere.

Daake was asked to bring purpose to the space.

We led the project by delivering conceptual ideas that engaged visitors, honored the facility’s past, and generated excitement for people of all ages. Simply put, we transformed white walls into an immersive experience.

The multi-story athletic center entryway now sports a striking array of white basketballs and volleyballs hanging in midair. The nearest wall is awash in Creighton blue and tells the story of the Ryan and Sokol families, as well as recognizing key donors.

Other additions include a prominent trophy display and a mural of the Creighton “fight song.” A Hall of Fame display boasts names and statistics of Creighton’s very best teams and athletes.

Inside the arena, the once-white walls are vibrant displays of blue adorned with Creighton’s Bluejay symbol and those of other Big East conference teams. Banners hang from the rafters to extoll conference championships and other achievements.

Creighton’s athletic center and arena now highlight the strengths of the University’s athletic teams, while communicating the importance of Creighton as a family, and acknowledging the generosity of its donors.

Even when the court is empty, the arena and athletic center are full of life.

Daake did an outstanding job. Their entire team was great to work with throughout the entire process — they were engaging with our coaches and staff, responsive to our feedback and needs, and ultimately put forth a first-class product that has had a huge impact on our athletic programs.

Mark “Butch” A. Burgers
Associate Athletic Director
Creighton Bluejays

Curious if we might be a good fit? Say hello.