Big & J Industries
Attracting an audience for a new brand
Few things scream “sexy marketing opportunity” like deer attractant. So when the two guys who founded Big & J inside a garage asked us to help them forge a unique identity in the marketplace, we put down our venison jerky and got to work. From logos to packaging to vehicle wraps to their website (and more!), we delivered a look that helped land them inside mega-outdoor retailer Cabela’s, along with a lovely round of private equity funding. We suppose we could call our work “dough attractant,” but that would be very, very wrong.