Ebook: The Five Universal Demands of Rebranding
We have identified five universal demands of rebranding: Purposeful, Procedural, Purifying, Proven and Powerful
For a rebrand to be purposeful, it has to address one or more motivating factors, or drivers. It can only serve as a solution if the specific issue, need or problem has first been identified.
Drivers that can trigger a rebrand are:
Two companies merge and the stronger, more recognizable name between the two becomes the dominant brand. However, an element or two of the less dominant brand is included so not to lose the loyalty that company or organization brings to the merger. It becomes a sort of Frankenstein identity….
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We are brand design experts who deliver transformative ideas to the nation’s marketing professionals and CEOs as they seek guidance, clarity and excitement for their brand.
We would love to hear more about what you have in mind for your next project. Call Greg Daake at 402.933.1094.