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Our eBooks

We’ve been thinking.

Our team created some resources to answer
your questions and spark a few ideas.

Resource Library

— eBooks —

— Videos —

  • What is a Brand?

  • Archetype Discovery

  • A Day in the Life of DAAKE

  • Our Work in :60

  • Nebraska Medicine
    Tadd Pullin – Testimonial

  • Children’s Hospital & Medical Center
    Marty Beerman – Testimonial

  • Iowa Western
    Don Kohler – Testimonial

  • First National Bank
    Tom Foley – Testimonial

  • Hail Varsity
    Aaron Babcock – Testimonial

  • Warren Distribution
    Abe Schlott – Testimonial

  • UNMC
    Lisa Runco – Testimonial

— One Pagers —

  • The five universal demands of rebranding

  • Corporate brand matrix

  • Hierarchy business success

  • Ads that pull

  • Design touchpoints checklist

  • Guidelines for effective ad copy

  • Strategy vs execution

  • Tagline fundamentals