FRAME
Combining a modern look with vintage sophistication.
Bluestone Development came to us with a vision for a contemporary and avant-garde apartment complex in the heart of Omaha’s Millwork Commons district. What they needed from us was the right name and visual identity to match.
The name "Frame" quickly became a favorite among the stakeholders and our team, and it stuck. The name reflects the spirit of the property and aligns with its architectural focus. In the same way a frame draws the eye in and highlights the content inside, Bluestone aims to foster a vibrant and creative community within its walls.
Inspired by the architecture and concept of the name, we developed a "framed" iron-inspired logo to fit their vision. The throw-back font reflects the space’s refined, upscale feel, while the design and color pallet nod to its subtly industrial aesthetic and the history of the neighborhood.
Work we did:
Naming
Visual Identity
Brand Guidelines
When it became orange:
When the owner, developer, investors, and architects all agreed, "Frame" was what they were looking for.
