Super Bowl commercials: Do they still matter, and what makes the great ones great?
The Super Bowl is the big night for the industry and brands. The ads cost millions, the big stars make cameos, and the stakes are high. It feels like you're watching the Olympics of Advertising.
What Marketing Teams Can Do Now: Part 3
This could be a good time to explore your office, retail space or other customer- and employee-facing areas to identify opportunities to express your brand and values.
There’s No Going Back. And Maybe That’s Okay.
While more brands talk about being committed and giving back, will this focus on helping humankind last? A brand’s purpose has never been more important, but only if it’s backed by real, enduring action that lasts well beyond the pandemic.
What Marketing Teams Can Be Doing Now: Part 2
Remember that nifty brand standards your agency created with you? You know, that toolkit that your internal marketing team uses to make sure the integrity of your brand is upheld — across everything your team creates?
What Marketing Teams Can Be Doing Now: Part 1
We’re a few weeks into this work from home/take turns at the office lifestyle. It’s difficult and a little scary. Need a silver lining? We just might have a few suggestions to find the opportunity amid the chaos.
Please Don’t Pandemicize Your Brand: Marketing in the Time of COVID-19
Republished from Silicon Prairie News
One thing the business community can agree on: no one knows how to adapt to the coronavirus, especially in marketing. We don’t know who needs to hear this, but just in case: please resist the urge to pandemicize your brand.
Covid-19: A Pivotal-Moment If There Ever Was One
Have you ever felt people being more open? The whole world is ready. The whole world is — maybe for once — living in the moment with the appropriate perspective (well, except for POTUS).
Webster Joins Forces with Daake
Omaha's award-winning brand strategy and design firm Daake has acquired local agency, Webster Design. In doing so, the firm doubles down on its focus of delivering specialized brand strategy and design services.
Marketing Hack: How to Ace a Rebrand (Part 3)
Instructions for rebrands are sparse. This post will help you, the marketer, maneuver the typical obstacles in a rebrand.
Marketing Hack: How to Ace a Rebrand (Part 2)
Have you ever broken a bone? The experience is awful. Not only is the initial pain shocking, the following visit to the doctor is also unpleasant.
Marketing Hack: How to Ace a Rebrand (Part 1)
Every day you race between the C-suite, agency partner(s) and your internal team. Just keep the plates spinning, stay on budget and measure everything you can.
Rebranding: 5 Articles to Help Leaders Kick The Tires
“Do you think we should rebrand?”This question often bubbles to the surface in a leadership meeting. The idea gets tossed back and forth until the topic is on the back burner to the next meeting.
Why New CEO's Must Make Strategic Brand Investments
We met with a client the other day who spent the past five years strategically investing several million dollars in their manufacturing infrastructure. And we’ve seen these machines in the factory firsthand.
How to Not Lose Existing Brand Equity in a Rebrand
For a bright, shiny new organization, the branding process is somewhat simple. Sure, it covers competitors, audiences, strengths, weaknesses and a host of other elements; but a rebrand for an established organization explores the past, present, and future before any potential visual expressions are put on the table.
Unburied Treasure: Chapter 9 of "HOW TO Rebrand a Hospital"
To everyone else, it was a block of marble. But to Michelangelo, it was an angel, and he carved until he set it free.
Three Ways a Rebrand Will Revive High School Spirit
Branding has an influence on nearly every aspect of our lives. People no longer buy an athletic shoe because it wears the longest. They buy it because it is a Nike product.
Warning: The 4 Blind Spots of Your Brand
Without intentionally considering these blind spots, leadership tends to let their brand simply drift forward unaware of opportunities and threats in their industry.
Tearing Down Silos: How Rebranding Can Transform Healthcare Culture
Leaders know that collaboration equals progress. A diversified workforce that overcomes the invisible barriers of departmentalization or status is a true indicator of employee engagement.
How New CEOs Move Organizations Forward: Big Hairy Audacious Goals (BHAGs)
Every new CEO has a Mount Everest in front of them. Whether brought in to overcome some crisis, or to help transition the company into a new era, there is a strong need for goals and guidance to keep the organization moving forward with positive momentum.
The Difference Between an Advertising Agency and a Branding Firm
By simple definition, a branding firm is an organization that focuses on your business strategy. They see the bigger picture and work to develop the story of who you are, what you stand for, and why you matter in your industry.