How Isolating Product and Service Lines Squanders Your Brand
How can you bring your marketing staff and your upper-level management together? Begin by getting everyone to step out of the weeds and into a clearing by developing a specific marketing plan.
How Engagement During a Rebrand Leads to More Measurable ROI
Add a thoughtful plan for engaging team members along the way, and your path to measurable results becomes an easier road.
Your Most Unhappy Customers
You’ve likely heard some variation of the saying, “You can’t read the label from inside the bottle.” It means there are two points of view. The one from inside the bottle is limited.
Questions for the Intern...
Every new staff member at Daake answers a handful of questions when they start. The answers to these standard "icebreaker" questions help us introduce the new team member to the rest of the crew.
HOW TO rebrand a hospital: Greg's First Book!
I met Greg Daake, author of this book and founder of DAAKE, back in 2002. He quickly became a valued consultant and advisor to me and our marketing and communications leadership at Nebraska Medicine during my time there over a 13-year period.
Strengthening The Voice of Your Brand Using Archetypes
A simple Google search reveals all you could ever want to know about archetypes and how they’re used. But what you won’t find is a deep dive into how they can be used to shape and define the tone of your brand.
Culture Development is Crucial to Brand Growth
The benefits of having a job extend far beyond health insurance and take-home-pay. How employees feel about their work has become integral to the work itself. Employee fulfillment, engagement, and the collective environment where the work takes place have evolved into what is known as corporate culture.
Advice for CEOs: Use Your Brand As a Bridge
How do new CEOs communicate authenticity, rally their employees around a fresh vision, and gain the confidence of those they serve, both within and outside the organization? One valuable way is to use branding as a bridge.
The Only Rebranding Committee Checklist You'll Need
Your assignment: rebrand the organization. For many, their gut reaction is to hire a designer, update the logo and call it a day.
The Real Job of An Athletic Director
If you think about it, not much. But there is this odd phenomenon in sports where the two age groups find common ground. Both seniors and toddlers can faithfully cheer for their favorite team, or more aptly labeled, their favorite brand.
Five Warning Signs You Need a Rebrand
When you look at your brand today compared to where it started, is it as far as you want it to be? Or, are you having a gut feeling that something just isn’t right? Could there be warning signs that you haven’t recognized – or are you choosing to ignore?
Why Your Company Doesn't Need Another Ad Campaign
Rather than scheduling branding "tactics" as part of your advertising mix, take a step back and consider whether your brand and marketing efforts are working in harmony to increase loyalty and sales alike.
Think of Your Brand as a Living Organism
Ever have a baby or a toddler in your life? How about a vegetable or flower garden? Or a pet? Did any of these take care of themselves? Nope. And why? Because each is an organism, a living entity that requires support and care in order to survive. If they didn’t have some help, they’d likely die.
What are Rebranding Strategies?
These are the branding strategies that dig beneath the surface to find the root problem and utilize the various elements of rebranding to create a solution.
What Mars has to Do with Your Rebranding Process
If they're not with you, they're against you. You may not realize it, but as a business leader, you're either bringing your team together or giving them a reason to rebuke your direction.
Does Your Brand Have Meaning?
The meaning of life. The meaning of Christmas. The meaning of success. So many facets of our lives seem to derive value from their meaning. What about brands?
We Don't Just Give Out Normal Awards
Normal awards? Not at Daake!
Daake Receives National Recognition for Healthcare Website
Daake Receives National Recognition for Healthcare Website.
Do You Trust Your Brand’s Positioning?
Because of brand positioning, every point of contact with the public means that your brand is producing a positive result. Trust.
Brand Resiliency Continually Tested
Brands can be characterized for their longevity, creativity, familiarity and sustainability. But, what about a brand’s resiliency? Its “survivability?