Rather than walls that separate people, a series of new environmental displays at First National Bank brings employees together in the spirit of innovation and collaboration.

The creative team at Daake designed two visually engaging environmental displays at Iowa Western Community College.

Just because” is definitely no motivation for a rebranding.

America has a lot of explaining to do. As a country, our nation’s brand is changing – and not necessarily for the better.

Brands are alive. They have personalities, strengths, weaknesses, qualities and most definitely they have life spans.

People want to be brands. At the same time, brands want to be people.

I don’t want to be treated like a number when it comes to my healthcare. I am a person. Look at me. Get to know me.

I've been resentfully working with PowerPoint ever since it launched. Trying to use PowerPoint is akin to a surgeon using only their thumb and index finger. It is a pathetic tool.

Upon reaching its 25th anniversary, TeamMates recognized a need to refresh its brand presence.

There is reluctance on the part of many top decision-makers to choose a creative solution. There is simply too much at stake to risk setting foot outside their comfort zone.

Firsthand account of two companies, one exhibiting the best of customer service, the other, the worst. Each incident left a distinct impression about their respective brands.

Whether it belongs to a product, a city or an international organization, a brand can create images and perceptions – and it can fall victim to them.

Rebranding with a new name gives everyone a clearly defined place to put that trust.

Precisely where they need to be in order to achieve success. The right place at the right time. That’s positioning.

Small businesses don’t need a million dollars to find new customers.

Do brands mirror human behavior or motivate them?

Here’s a tip, the more voices included in the process, the merrier the outcome.

Rebranding is an extremely effective resource for transitional leadership.

Recently, the Midlands Business Journal asked Greg Daake for his comments about branding. A few excerpts were published, but here is the complete list.