Building Your Brand Platform
Blog Greg Daake Blog Greg Daake

Building Your Brand Platform

Branding decisions are the foundation of your brand platform – the base upon which your brand is built. These decisions result from honest, thorough self-examination.

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Brand Elements Amplify Your Voice
Blog Greg Daake Blog Greg Daake

Brand Elements Amplify Your Voice

Your brand has life. It has personality. It has character. It expresses ideals and values. It speaks of your past and your vision for the future. And it says it all through the brand elements.

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Why Brand Guidelines Matter
Blog Greg Daake Blog Greg Daake

Why Brand Guidelines Matter

A quality fishing pole doesn’t come with a set of instructions. But it should. There are enough “dos,” “don’ts” and “never-evers” about fishing to fill a good-sized book. That’s why most people who fish learned how from someone else.

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Memory and Random Access Branding
Blog Greg Daake Blog Greg Daake

Memory and Random Access Branding

RAM has evolved tremendously but the concept remains what it was nearly seventy years ago: that data can be accessed in the same amount of time regardless of where it is stored in the memory device.

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